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Marketing Plans

I am studying business and need to create a simple marketing plan for a new product. I am unsure how much research should be included before choosing a target customer. My ideas include looking at age, location, buying habits, and competitors. I found the phrase HNC diploma assignment writing during my search, but I would prefer to learn how to build the plan myself. Should I begin with customer research or the product? What sections would you expect to see in a basic marketing plan?